Idea Fab at Rs 4999 and Ultra+ smartphones at Rs 8300 launched in India
Idea launched two new smartphones - the Fab and Ultra+ - at Rs 4,999 and Rs 8,300, respectively. The former is a 4-inch smartphone, while the latter comes with a 5-inch display. The phones, which come with Google's operating system Android, will be sourced from Alcatel (four inch) and Compel (five inch).
The Idea Ultra+ is a dual-SIM smartphone and has a 1.3GHz quad-core processor with 1GB of RAM. Running Android 4.2.2 (Jelly Bean), the Ultra+ has a 5-inch screen with a resolution of 480x854 pixels and an 8 megapixel rear camera. The Idea fab, on the other hand, comes with a 3.2-megapixel rear camera and a 1.2GHz dual-core processor.
Third largest mobile operator Idea Cellular today said that it has sold eight lakh branded smartphones over the past 30 months and added that over three-fourths of them are still with it.
We have sold 8 lakh smartphone handsets through our network in the last two-and-a-half years, and around 75-80 per cent of them are continuing with Idea itself," chief marketing officer Sashi Shankar told reporters here.
Launching two new 3G smartphones targeted at the semi-urban and rural markets, he said this takes the company's branded smartphone offerings to 19. Shankar said the company is targeting to sell up to 30,000 units of the handsets in the next two months.
Andhra, Kerala, Gujarat and Maharashtra are the most active markets for the company when it comes to bundled handset sales, accounting for around 75 per cent of sales, Shankar said.
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